Our Story

EndGame Fishing was born of our love for fishing and the ocean. As a North Carolina kid from the country, I spent most of my free time fishing farm ponds for largemouth bass and just being outdoors. My family also spent a lot of time on the North Carolina coast. My Grandfather and Father instilled a love of salt water fishing in me at a young age and I have been blessed to be able to pursue that passion in my adult life.

The EndGame Fishing story began after a good day fishing offshore. My wife and I had no design experience but I decided to create a logo for a fishing social media group that I started. People began asking for stickers and t-shirts so we said "Let's do this"! The concept of EndGame Fishing quickly grew out of that initial simple design and we went all in. Within a few months, we built our website and began creating new designs. We have since expanded into retail stores.

Growing up on a tobacco farm in Winston-Salem, North Carolina, I learned the joy of hard work and doing it right the first time. From day one, we committed to using only high quality materials for all of our apparel and genuine leather on our hats. We spend a lot of time on the water, in the salt and sun. We will only make products that will hold up in those conditions!

We are very thankful for all of our customers, retailers and brand ambassadors who we have been able to connect with and who also share our passion for fishing and the outdoors.

Whenever possible, you will "Find Us On The Water"!

Rusty Plummer - Founder